On Sunday, Dead 2.0 ran an amusing, yet poignant article that should slap Web 2.0 CEOs and marketers with a dose of reality.
What started as methodologies and technologies to enhance the dynamic between site, applications and their users has blown up into what many are calling Dotbomb 2.0.
The evolution of Web 2.0 is out of control now that the marketers have gotten a hold of it. Today’s self appointed Web 2.0 leaders are really nothing at all close to the original philosophies and beliefs of how to make a better, evolving, more interactive web experience.
Colan introduced the episode acknowledging that usually RocketBoom would not run its normal Casual Friday episode, because she was “dying” to jump into the news.
While reading the day’s top story about some ArchBishop (wasn’t really paying attention), Dr. Tiki from TikiBarTV, leans into view, stares into the camera, and states, “It’s Friday. And yes, it’s supposed to be a casual day.”
Today’s edition of Rocketboom will be filed under the, “no really, we can keep a show going without the star who put us on the map.” Andrew Baron, what possibly could have pushed you to place yourself in such a PR nighmare?
The news is everywhere! Techcrunch reported that Congdon was fired, Valleywag dedicated a dozen entries to the subject. Donna Bogatin from Digital Micro-Markets Blog summarized it this way, “From Rocketboom to UnBoomed: Web 2.0 partnership fizzles out.” Office Pirates posted an incredibly hilarious report on Amanda’s replacement . Transparent Agenda captured it best with this clever comic…
In February, Guy Kawasaki wrote an extensive article that was in essence, a strategy guide to strengthen the bridge and enhance the likeliness for PR and communications professionals to reach influential bloggers. Yes, I know, February…that was a lifetime ago in Silicon Valley. But, I think this article will only gain greater relevance as time goes on and is more important today than it was just several months ago.
Blogging is nothing new. It’s already propelled many of whom used it as a part-time platform for their opinions and observations into the stratosphere, or shall we say blogosphere. Many bloggers and blogerati are rock stars, regardless of industry and journalistic background. Their intelligence, words of wisdom and associated niches attract legions of loyal readers.
While we all debate the true definition of 2.0, its direction, value, lifespan, cease and desist letters, impact on society and eventual impact on the economy, a recent blog post on FontFeed is analyzing the movement from a designer’s standpoint….although, I must say, that I disagree with his opening line, “There is no official standard for what makes something “Web 2.0…”
In this last week, we’ve learned that Arrington is a millionaire, been hit over the head about his troubles with his site design and the resignation of his designer, and now we have uncovered that his readers are the magnet for highly niche business models.
In a very interesting series of posts, Josh Kopelman, an East Coast angel investor, fueled a fever of comments about how Web 2.0 companies are targeting the TechCrunch genre.
I have been diving head first into the emerging realm of Web 2.0, and I have to say, damn if it doesn’t feel like the 90’s all over again. I mean, the only thing missing here are the inflated marketing and PR budgets, rooftop parties, and gigantic, celebrity-studded events associated with marketing anything.com for everyone.com.
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.
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