Posts Tagged ‘web 3.0’

Goodbye Virtual Reality, Hello Augmented Reality


Credit: Wired

If you haven’t yet heard about Augmented Reality or Web Squared, allow me to make a quick introduction.

This is the next iteration of the Web and also desktop and mobile applications and is indicative of the future hybrid Web and device experience. And no, it’s not called Web 3.0.

Augmented Reality joins the likes of the Semantic Web, Geo-Location, Artificial Intelligence, among many other emerging technologies in what the father of Web 2.0, Tim O’Reilly, refers to as Web Squared.

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ABOUT ME

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

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