Studying the impact of innovation on business and society

Tag: web

Nike, Just Do It: When a Local Story Runs Away on the Web and Leads to Change

Nike, this may be one of those times when you follow your own slogan. Every year, I attend the Nike Women’s Marathon in San Francisco to support my wife and my mother who run this incredible event with conviction, passion, and diligence. It’s a privilege, they believe, to participate in a special and dedicated event such as this that celebrates each other as well as the athletic achievement and capabilities of women, past and present. It’s quite the spectacle and…

Launching at TechCrunch50? Don’t Fire Your PR Just Yet

Note, This is the uncut, unedited version of my TechCrunch post, “The Big Conference Launch: How to Stand Out from the Crowd.” I’m also running this version to provide a deeper understanding of how to rise above the noise with at least 124 other tech companies/products competing for mind share at TechCrunch50 and DEMOfall. Disclosure: I am not affiliated with TechCrunch50. If you are a participating TC50 company, resident TechCrunch PR expert Sarah Ross is available to share and review…

Facebook Connects Your Brand Across the Social Web

I attended the Facebook f8 developer conference yesterday in San Francisco and I’m still recovering from the overwhelming experience. Thousands of developers flocked to the San Francisco Design Center to see their Social Sherpa in person and calibrate with his vision for the next year of propagating the social graph. It’s indeed a movement and his influence can not be underestimated. Comparisons to Steve Jobs were broadcast as freely as the ideas for new apps that were exchanged in almost…

PR 2.0: Putting the Public Back in Public Relations

Have you ever met someone so energetic, positive and incredibly smart – someone who exudes passion and someone who “gets it” in an inspirational way? I’m lucky to know one such person, Deirdre Breakenridge, and she has just published a new, must-read book, PR 2.0: New Media, New Tools, New Audiences. I’m honored to have my ideas, philosophies, experiences, and vision shared throughout the book. I’m even more humbled to have been asked to contribute the foreword. PR 2.0, as…

Zude, Where’s My Social Network?

One of the more talked about companies at the Web 2.0 Expo is Zude, an interesting example of what’s possible in the realm of social computing. The world maybe doesn’t need another social network, but what we sure could use is a platform that allows us to aggregate social elements from all over the web into one place – how we want, when we want. Zude officially announced in beta and allows users to grab elements from any social networking…

Local Broadcast News Goes Social

I received a note from Andrew Finlayson, Vice President and News Director for Fox News Chicago – WFLD Television – myFoxChicago.com Finlayson is part of a small, but dedicated and innovative team of journalists in Chicago who are reinventing how we view broadcast news. Think of it as cable news TV meets Twitter meets uStream, meets Friendfeed. LiveNewsCameras.com is an online portal that lets people watch news as it happens anywhere in the world by aggregating the video feeds from…

PR 2.0 = The Evolution of PR, Nothing Less, Nothing More

Source There are many of us running back and forth from the edge to the center who would love to drop “2.0” from new evolution of PR. Hey, it’s even the name of this blog, and has been for years, but there’s a reason I haven’t changed the name yet. The subject itself is a catalyst for healthy, informative, and motivating conversations. I was reminded of this as good friend Kami Huyse shouted on Twitter recently, “I hate PR 2.0…

Social Media Manifesto Makes Junta42’s Most Popular Articles of the Week

The Future of Communications – A Manifesto for Integrating Social Media into Marketing is still going strong, and I hope it continues to do so. Things have such a limited lifespan in the blogospere these days, that I am happy to see that it is still making the rounds. Junta42 promoted the article as one of its featured articles for the week in an email newsletter that was sent to site members. Junta42 is new expert and user-generated search engine…

Office 2.0 Conference To Prove iPhone is Business Ready – All Attendees Get One

When Steve Jobs introduced the iPhone at Macworld earlier this year he immediately justified its position as a smarter, revolutionary phone for those who wanted the next generation multimedia and communications experience without worry of whether or not it was a legitimate business tool. Indeed it’s revolutionary. It will inspire change in not only the mobile industry, but in anything that runs an OS. The iPhone changed the game. As an iPhone user who was initially disappointed with the lack…

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