One of the more talked about companies at the Web 2.0 Expo is Zude, an interesting example of what’s possible in the realm of social computing.
The world maybe doesn’t need another social network, but what we sure could use is a platform that allows us to aggregate social elements from all over the web into one place – how we want, when we want.
PR Stereotype
In Part I, I stated that all things 2 dot oh were now the cattle call heard round the world for marketers to update their service menu, increase prices, and start offering a brand new, shiny set of new media services – most at the expense of the companies they represent.
Sometimes the best marketing at events of this caliber is “lobby marketing.”
Robert Scoble, Jeremiah Owyang, Chris Pirillo, among others drew the crowds online and in person while they streamed live video from the show – courtesy of ustream.tv (and a little know how from the Podtech crew.)
I spent the greater part of Sunday – Wednesday catching up with many visionaries and industry influencers – all of whom I would have missed had I attended conferences or roamed the expo floor.
I was invited to moderate a panel at the Web 2.0 Expo entitled, “PR 2.0: Dead as a Doornail, or Still Alive?”
While the session was well attended, I honestly believe that this theme, and the title, was a bit premature and misleading. However, the session description was a bit more on target:
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.
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