Posts Tagged ‘webshare’

Encyclopedia Britannica Socializes Content, Takes on Wikipedia

April 19, 2008
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Encyclopedia Britannica ran its business for almost 250 without disruption, until of course, Social Media democratized content and new user-generated resources such as Wikipedia changed everything.

Up until recently, if you wanted to utilize Britannica’s services you could purchase the 32 volume Britannica, which has 65,000 articles, for just $1,400. Or, you can access it on the web for $70 per year.

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PR 2.0 - New Communications

Social Media

ABOUT ME

Brian Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. BrianSolis.com is ranked among the top of world's leading business and marketing online resources.