Posts Tagged ‘webshare’

Encyclopedia Britannica Socializes Content, Takes on Wikipedia

Encyclopedia Britannica ran its business for almost 250 without disruption, until of course, Social Media democratized content and new user-generated resources such as Wikipedia changed everything.

Up until recently, if you wanted to utilize Britannica’s services you could purchase the 32 volume Britannica, which has 65,000 articles, for just $1,400. Or, you can access it on the web for $70 per year.

ABOUT ME

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

RECENT TWEETS

FLICKR FEED

  • Brian Solis: My Pandovatar for Pandodaily.com by @shanesnow
  • A sketch of my talk at SMBEB in Oakland by Irene Nelson
  • Brian Solis at the Vitrue Client Summit
  • Looking at 2012 and beyond: Trends for Transformation