Encyclopedia Britannica ran its business for almost 250 without disruption, until of course, Social Media democratized content and new user-generated resources such as Wikipedia changed everything.
Up until recently, if you wanted to utilize Britannica’s services you could purchase the 32 volume Britannica, which has 65,000 articles, for just $1,400. Or, you can access it on the web for $70 per year.
After publishing, “The Future of Communications – A Manifesto for Integrating Social Media into Marketing,” I decided to take a short break. I wanted it to reside online for people to discover before it was pushed down the page with every post to follow. Afterall, we do have a very short attention span these days and the important posts that exist across the blogosphere are unfortunately quickly forgotten.
Rather than address the blogosphere with brilliant rhetoric and clarity regarding the Ferrari Incident, instead, Steve Rubel has declared Social Media Dead.
Perhaps he’s merely tapping into the power of social media to spark controversy to displace the conversation on Techmeme, or, just maybe, he really does believe that “social” or any other category preceding the word “media” is dead.
Jeremy Pepper calls it “Crisis Blogging to Defeat a Meme.”
Gil Penchina of Wikia just gave me a heads up on their latest announcement.
Travellers and contributors to its recently launched World Wikia project have already compiled over 1,000 original articles in less than one month.
For those unfamiliar with the launch, World Wikia is a free, fully editable worldwide guide of places to go and things to do.
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.
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