Welcome to the third episode of (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media. My guest this time around is Rick Bakas (@rickbakas) of Bakas Media, previously director of social media at St. Supery Winery in Napa Valley.
Note: This is a live setting and there are a few spots where offscreen noise is a factor. Stay focused, Rick represents what’s going on in the front lines of social media marketing and his experiences are shared here for you.
In March 2008, Gary Vaynerchuck experimented with @santagaryvee on Twitter where he would announce special Wine Library deals and opportunities exclusively for his loyal followers on the popular micro community. While he slowly phased that activity back into his main Twitter streams, many companies were introduced to a new way to engage and harness enthusiasm among those potentially interested in something new and special.
If there’s one person who personifies the words, “Internet Rock Star” or “Internet Famous,” there’s no need to look any further than Gary Vaynerchuk, host of WineLibraryTV.
Gary is the epitome of the old adage, “If I can do it, anyone can do it.”
Vaynerchuck’s passion, dedication, and perseverance has given way to success that has yet to reveal it’s full potential. He’s moving on up…
For those of you not going to Burning Man or spending the long weekend catching up on blog posts, consider heading up to wine country this holiday weekend. No, not that that wine country, the other one. I can’t even say that, there are way too many wine country regions around here, so I better be a bit more specific.
Livermore Valley is hosting its annual Harvest Wine Celebration, and this one appears to be the grandest yet.
Are you ready for mad crowds, broken glasses, drunken humor, long-long lines at the Porta Pottie, and of course, hundreds of wineries pouring their best Pinot Noir, all live in SF on Sunday, Sunday, SUNDAY! Coming at cha…
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.
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