Posts Tagged ‘women’
2010 was the year where we revisited not only the definition of influence, but also deeply explored its meaning in today’s social economy. What represented an ongoing series of virtual global summits on the topic, influence was scrutinized as a way of better understanding its role in new media.
by Cathy Brooks (@CathyBrooks, CathyBrooks.com)
This is not another post about the “issue” of why there are fewer women in business and technology. This is a post about doing something about it.
You would think based on coverage, like this article last April in the New York Times and this more recent post in the Wall Street Journal that women had made little to no progress in Silicon Valley.
Based on data collected and analyzed using Google Ad Planner, I recently discovered that in Social Media, women rule. Across almost every major social network, the balance was revealing and in some cases, profound.
I spend a great deal of time working within the B2B sector, among other things, and social media is a growing and or pervasive program within a comprehensive, integrated communications and service strategy. In almost every scenario I’ve encountered, executives, marcom and service executives, and brand managers have generally assumed that social and interactive activities and programming were ideally best suited for consumer applications. However, as we recently explored, in Social Media, it’s not just business, it’s business-to-business.
Guest post by Cathy Brooks: Follow her on Twitter | Read her blog
Imagine this scenario. It’s election time and you find yourself engaged in a heated debate with someone about a particular candidate. Fairly foaming at the mouth, this individual rails on about lousy legislators.
Then you find out this person is eligible to be but is not registered to vote.
Now I don’t know about you, but I’m of a mind that if you don’t register to vote, you cede your right to complain about politicians.
Guest post by Cathy Brooks, read her blog | follow her on Twitter
There are more men than women in the tech and new media sectors…
I know. Shocking.
Joking aside, I thought it was time to take a slightly different whack at the conversational kerfuffle that’s percolated yet again in recent weeks. Yes, that seemingly unsinkable subject – the lack of women on the tech industry speaking circuit.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.