In March 2010, Facebook emerged as the top search term at Google, Bing, and Yahoo according to Experian Hitwise. Bing reported that 2.6% of all searches were dedicated to Facebook with Google at 1.17%.
To say that Facebook is capturing the minds and search boxes of people in the U.S. and around the world would be a gross understatement.
Interesting headline I know…However, it’s not intended to be sensationalist, simply a matter of fact and also a topic worthy of discussion.
Facebook announced that active users of its mobile platform surpassed 100 million, each and every month. And, this usage happens on almost every carrier in the world. If interaction and participation serve as the foundation for social media, then Facebook is setting the standard. Facebook is reporting that mobile users are twice more active on Facebook than non-mobile users.
Gil Penchina of Wikia just gave me a heads up on their latest announcement.
Travellers and contributors to its recently launched World Wikia project have already compiled over 1,000 original articles in less than one month.
For those unfamiliar with the launch, World Wikia is a free, fully editable worldwide guide of places to go and things to do.
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.
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February 8, 2012
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