After all of this time, I’m not sure how I missed this. My friend Juan Carlos Giraldo published a compilation of 20 highlights after re-reading, What’s the Future of Business (WTF): Changing the Way Businesses Create Experiences. In the last few weeks, I’ve been hearing about digital and business leaders revisiting WTF or those coming across it for the very first time. It all makes me smile! Here’s a fun fact, WTF wasn’t on my roadmap of books to write….
Customers are the Ultimate Influencers; The Value of a Shared Experiences and How To Measure Them
After releasing, What’s the Future of Business: Changing the Way Businesses Create Experiences, I also published a secret “bonus” chapter for those who finished the book and found the Easter egg at the end. Now, I’m making the bonus chapter available for everyone. Why? Because the four moments of truth explored in WTF not only define the modern customer journey, the link between the Zero Moment of Truth (ZMOT) and what I call the Ultimate Moment of Truth (UMOT) is…
WTF: What’s the Future Podcast – When it Comes to Safety and Security, Robots and People Become Co-workers with Travis Deyle
In episode 4 of WTF: What’s the Future, my friend Dr. Travis Deyle, CEO and Co-Founder of Cobalt Robotics joins me to explore the real world of robotics entering in the workforce. What comes to mind when you think of a safety and security robot? Terminator? RoboCop? In reality, we should be thinking more along the lines of WALL-E. That’s how Travis Deyle, co-founder and CEO of Cobalt Robotics, encourages us to think about robots in the world. In the latest episode…
WTF: What’s the Future Podcast – The One Thing You MUST Do to Drive Your Disruption Strategy with Charlene Li
In episode 3 of WTF: What’s the Future, I spent time with someone who has had a profound impact on my life, Charlene Li. For those who don’t know, Charlene was my partner and mentor at Altimeter Group for nine years. Together, we helped pioneer research for traditional and also startup businesses to thrive in an era of digital Darwinism. Long before we were partners, she was a big inspiration in her work at Forrester and with her book, co-authored with…
WTF: What’s the Future Podcast – 5 Destructive Personas That Are Killing Your Creativity with Chase Jarvis
In episode 2 of WTF: What’s the Future, I get to spend time with another dear friend, Chase Jarvis. In my mind, Chase is one of the most creative and inspiring artists of the digital economy. We’ve also had some of the most soulful conversations of my life all around the world. I’m proud to know him. Chase joined me on WTF to discuss his latest book, Creative Calling: Establish a Daily Practice, Infuse Your World with Meaning, and Succeed…
WTF: What’s the Future Podcast – 11 Habits to Become a Master Influencer with Author Jason Harris
In episode 1 of WTF: What’s the Future, I interview my dear friend Jason Harris explore his new book,The Soulful Art of Persuasion. The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in the age of distrust, through the cultivation of character-building habits that are essential to personal growth and sustained business success. Jason is also the CEO of the pioneering advertising agency Mekanism. We go WAY back to the early days of digital, before…
Introducing WTF, What’s the Future, a Podcast that Explores the Future of…
In 2019 and early 2020, I worked on plans to launch a new podcast based on the title of my book, What’s the Future of Business (WTF for short). I pre-recorded an entire series and planned on dropping the first season Netflix style. The idea was to surprise everyone with a lineup of shows with amazing guests to binge at will. With LifeSCALE in full swing plus big life changes I was working on at the time, oh yeah, and then…
As an Author on Innovation and Digital Darwinism, I Realized that I Needed to Upgrade My Work
As someone who studies the impact of innovative technologies on markets and societies, I found it ironic to write books on the subject that were strongly rooted in traditional channel formats. I struggled with the paradox of urging people to challenge conventions when I clearly couldn’t follow suit. So, going back to the my first solo book, ENGAGE!, in 2010, and with every book following, I borrowed from iconic Hollywood trailers to promote each title. But the books themselves, were still…
WTF!? What’s the Future of Business: Changing the Way Businesses Create Experiences
It’s amazing what you discover after sorting through years of files just waiting for attention… GetAbstract takes great books and summarizes them for today’s busy executives and entrepreneurs. One such book is, What’s the Future of Business aka WTF. For those who do not want the rich visual and immersive analog experience, GetAbstract has done the hard work for you. There’s also an audio summary available (click the mp3 icon). And, while you’re there, it seems I have an entire…
The Future of Business is Under Construction and You are Its Architect
WTF? What’s the future…? Disruptive technologies are hailed as catalysts for business transformation. But they are merely enablers for defining a new genre of market relevance and leadership. Among the subjects of disruption, how we work, market, sell, and serve requires nothing less than remodeling and in many cases, complete redesign. The reality is that the future of business is always under construction. Yet, the state of business as usual is still pervasive and very much rooted in the past….
