Solis is the sole subject of an article by MyCustomer Editor Chris Ward titled âBrian Solis: How To Identify Your Moments of Truth.â The subtitle reads: âCustomer experience guru and Lifescale author Brian Solis shares the moments of truth that businesses should focus on to improve customer experiences and drive advocacy.â The article starts with a reference to Solisâ book Whatâs the Future of Business?. In that volume, he highlighted the four moments of truth that can help businesses improve…
Brian Solis is Mentioned By Dan Gingiss In a LinkedIn Interview About Creating Memorable Social Media Experiences
In Sean Callahanâs LinkedIn article âThe Insight Track with Dan Gingiss: Creating Memorable Experiences on Social Media,â Gingiss â a keynote speaker, author and experience consultant â offered his perspective on B2B companies leveraging social media to deliver exceptional experiences online. Gingiss mentions Solis as one of the authors who has been most influential to him. Referring to him as âthe Godfather of Customer Experience,â he mentions Solisâ two game changing books that are actually experiences to read: âWhatâs the…
Brian Solis Tells MyCustomer How To Identify and Establish A Brandâs Moments of Truth
In an article by MyCustomer editor Chris Ward, Solis discusses the elements to consider in the process of establishing a brandâs moments of truth. Ward begins by mentioning the four moments of truth that can help businesses improve customer experiences, as Solis chronicled in his 2013 book âWhatâs The Future of Business?â These are: Zero Moment of Truth: The term coined by Google to explain the event in which people now search for information online and make decisions about brands…
X by Brian Solis Is an Acclaimed Crash Course in Architecting Great Experiences – and a Must Read for Any Executive or Designer
Solis’ highly influential book “X: The Experience When Business Meets Design” met with great critical acclaim from top organizations upon its release. :This isnât just a book, it is an experience. But more than that, you will learn from one of the more creative and brilliant business minds of our time.” – Forbes.com “The best customer experience book of the Year Has arrived” – Inc. “In math, x represents a variable to be solved for. in business, the x…
Visioncritical.com Touts Brian Solisâ âX: The Experience When Business Meets Designâ in Article about a Webinar called âThe Customer Experience Revolutionâ
Solisâ 2015 bestselling book âX: The Experience When Business Meets Designâ is touted in an article (by Kelvin Claveria) about an April 2019 Vision Critical webinar called âThe Customer Experience Revolution.â Though the headline says, âWhy people are raving about X, the new book from Brian Solis,â: the article starts with a mention of the seminar, in which Solis shared concepts and insight taken from the book. Nick Stein, senior VP of marketing at Vision Critical, joined Solis in the…
Chase Jarvis – BRIAN SOLIS: ITâS NOT GOOD ENOUGH TO BE GOOD ENOUGH
Today on the podcast,
How to take inspiration from brands, people and products that are outside your industryâ for example, as Brian says Starbucks isnât looking to other coffee companies for inspiration
We address the common misconception that innovation is synonymous with technology, and why innovation is really about understanding people- their behavior, their preferences â and finding a way to give it to them
Brian says that simply asking âwhyâ is one of the best ways for us to uncover friction points and get rid of them. Itâs such a simple question, but so powerful.
Enjoy!
“No one achieves greatness without completely exposing themselves.”
Futurist Frank Diana names X âBook of the Weekâ
The book of the week for the week of January 14th is X: The Experience when Business meets Design by @briansolis. Find this and other great books in my book library…
iPerceptions: Customer Experience Must-Reads
We are in a new era of customer experience. Do you know how customers interact with your brand? Do you know how they feel about your services? What they tell their friends? In his new book “X: The Experience When Business Meets Design,” Brian Solis gives readers the answers. If you think your creative marketing and customer service are good enough already, think again.
MĂĄs Movilidad: Brian Solis — ‘Las empresas necesitan una cultura centrada en el cliente’
La palabra âfracasoâ se considera en gran medida una deshonra en los Estados Unidos y en todo el mundo. Dentro de ciertos sectores, la palabra puede tener diferentes connotacionEles. Por ejemplo, en la comunidad startup, en todo el mundo, hay una filosofĂa predominante de que promueve la experimentaciĂłn y el aprendizaje âFail Fast. Fail Forwardâ.
Shutterstock: Bottling a Brand, How Alcohol Branding Differs from Beer to Wine to Liquor
âIf you think of the wine and beer industries, many labels look the same â same shape, same back label, even similar websites,â Solis said. Many companies put craftsmanship above marketing, but the fact is that quality isnât enough. âThe word âbrandâ means thereâs something behind it that becomes relatable and shareable, and that takes some work,â he explained. âA great product is not going to be enjoyed if people donât buy it and talk about it.â