Revealing the People Defining Social Networks

• October 1, 2009
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Social Networks are among the most powerful examples of socialized media. They create a dynamic ecosystem that incubates and nurtures relationships between people and the content they create and share.

As these communities permeate and reshape our lifestyle and how we communicate with one another, we’re involuntarily forcing advertisers and marketers to rapidly evolve how they vie for our attention.

Yelp Gets a Bad Review: Embracing a Crisis to Shape Perception

• February 20, 2009
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This post highlights the nuances associated with crisis communications and not the merit of either case.

In the era of socialized media, brands and businesses are now vulnerable to a new era of influencers – their customers.

But what happens when the community that championed consumer experiences is accused of exploiting them to extort advertising dollars from the businesses affected by the reviews?