Studying the impact of innovation on business and society

Brian Solis Publishes His Thoughts on The New Customer Revolution in Influencia, a French Magazine on Innovation

Brian Solis has contributed his latest article to Influencia, one of France’s leading magazines on innovation. In this article, he explores the end of business as usual and how to harness the power of connected consumerism. It starts with change, but it takes a change agent.

Influencia_-_Media_-_Le_peuple_est_le_premier_acteur_du_changement__

Le peuple est le premier acteur du changement !

Les médias sociaux ont posé les fondations d’une révolution, celle de la façon dont les gens apprennent, communiquent et se connectent entre eux. Aucune marche arrière n’est possible ! Mais ils ne sont qu’un des agents du changement. Attention, ceci est un manifeste ! Par Brian Solis

Read the full article here.

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