Studying the impact of innovation on business and society

RocketFuel’s ADVERTISING 2020 with Porter Gale, Susan Borst, Richard Frankel and Brian Solis

Agency Do’s And Don’ts In A New Era

RocketFuel presented a SXSW panel of AdTech visionaries to talk Advertising 2020, a look at current trends in the advertising industry and where it’s headed in the second half of the decade.

Evolve or Die

Scaling Impact With Mobile Devices

MODERATOR

Richard Frankel is president and co-founder of Rocket Fuel. Richard’s passion for creating successful customer-focused businesses has been honed by more than 15 years of Internet advertising experience. It’s been enhanced by his notable contributions that helped build several high-profile Internet pioneers into multi-million dollar businesses including NetGravity, DoubleClick, and Yahoo!

PANELISTS

Susan Borst is director of industry initiatives at the Interactive Advertising Bureau (IAB). After 20+ years at leading NYC traditional creative ad agencies such as Grey, Hill Holliday, Kaplan Thaler Group, and Gotham, and working with top brands from P&G, to Pfizer, to Verizon Wireless, and more, Susan moved to the digital space in 2010. At the IAB, Susan leads the Social Media, B2B, and Games Committees.

Porter Gale is a marketing consultant, start-up advisor, and public speaker with over 20 years of experience. She is also the author of Your Network Is Your Net Worth. From 2007 to 2011, Gale was VP of Marketing at Virgin America. She was awarded the Changing The Game Award, by AWNY, and was on AdAge’s Digital Hotlist and iMedia Top 25-Digital Marketers.

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Brian has studied and influenced the effects of emerging technology on business, marketing, and culture. His new book, What’s the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth.

Credit: Skott Bennett, Art Director

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