TopRank’s Lee Odden compiled insights from some of the world’s most influential digital experts to share their marketing predictions for 2015.
Here’s an excerpt with thoughts from Brian Solis…
21 Digital Marketing Trends and Predictions for 2015
I’d love to say that by 2015 we will truly see digital strategies that are integrated across social, mobile, advertising, marketing, comms, et al. But, we won’t. What we will see though is a more conscious effort to bring disparate groups to the table to learn how to collaborate across screens, channels, and moments of truth to deliver ONE experience to customers wherever they are in the lifecycle.
Read the entire list here.