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Inc.: 20 Quotes on How Your Business Must Change by 2020

Inc. Magazine published an inspiring article by John Brandon (@jmbrandonbb) that features 20 prominent voices in the future of business and innovation including Brian Solis. He came in at number 1!

20 Quotes on How Your Business Must Change by 2020

1. “Businesses are no longer the sole creator of a brand; it is co-created by consumers through shared experiences and defined by the results of online searches and conversations.” Brian Solis

2. “I think the biggest change, and the one we’re already starting to see take shape, is that globally the majority of internet usage will be done via a mobile device and for most people the mobile web will be their primary–if not their only–way of experiencing the internet.” Peter Rojas, Co-founder of Engadget and Gizmodo

3. “The problem is that while technology may move forward incrementally, people don’t. People are often resistant to a new approach until there’s an overwhelmingly compelling reason to change and a much simpler alternative. Then, watch out.” Tom Koulopoulos

4. “To be ready for 2020, brands must commit to global; they must think and act in borderless ways.” Jason Hill

5. “All of the systems around us are changing–education, judicial, transportation, military, government–it would only make sense that organizations are changing as well. We need to let go of our old notions about hierarchy and organizational structure to create new models.” Judith H. Katz and Frederick A. Miller

6. “An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.” Jack Welch

7. “Businesses that place people and what they feel, think, do, and share as a priority in not just product design but overall marketing and business strategy outperform those who don’t. It’s about a journey that knows no end–only how to keep the passengers delighted and valued.” Brian Solis

8. “The balance of power is shifting toward consumers and away from companies… The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it.” Jeff Bezos, Amazon.com founder.

9. “This is what I see as the future of social: organizations using social media (among other channels) to deliver better end-to-end customer experiences.” Augie Ray

10. “Today’s business leaders face the challenge of creating the future workplace. Because of the advent of new technologies as well as the emergence of Millennials as a major percentage of the workforce, the future workplace will look vastly different than the one we are used to. At the same time, a culture of sharing, transparency, and mobility is entering the business world, as technology barriers lower. This change is being driven by the consumerization of IT, which can be described as the introduction of the popular consumer-grade technologies and devices that are spreading into the workplace for business use.” Chess Media Group

11. “End users not technologies shape the market. Consequently, marketers need to stay abreast not only of technological developments but also of the way people respond to them.” Matt Haig, Author of Mobile Marketing–The Message Revolution

12. “New developments in machine intelligence will make us far far smarter as a result, for everyone on the planet. It’s because our smart phones are basically supercomputers.” Eric Schmidt

13. “Store design should be optimized to produce shareable content, measure its success in posts per square meter not revenue per square meter!” Sebastian Kemmler

14. “The future of mobile means a more intricately connected ecosystem of applications. ! The ‘walled gardens’ will be torn down and roads and bridges between apps will be constructed. The relationships between the apps that a user has installed on their phone will become exponentially more important, to both the consumer and the businesses themselves.” Nate Smith

15. “The way I think about culture is that modern humans have radically changed the way that they work and the way that they live. Companies need to change the way they manage and lead to match the way that modern humans actually work and live.” Brian Halligan

16. “Mass collaboration is becoming second nature. We are more connected now than at any other time in human history. Social media is the tip of the iceberg, and where we’re going next is collaboration–in business and organizations.” Nick Wright, Crowdicity

17. “The businesses that aspire to a higher purpose will outperform businesses that focus on the bottom line. People aspire to be part of something bigger than themselves. Give them something to align with to create a sense of belonging. Give them something to talk about. Give them a reason to share experiences.” Brian Solis

18. “Forward-looking companies that are experimenting with augmented reality today, it’s giving them a bit of an advantage in the market. Now if a company were to not deploy an augmented reality solution today, I’m not sure that they would be entirely left-behind, but they’re missing out on operational efficiencies.” Brent Blum

19. “Much of the content on the Web will be developed by consumers themselves. Content which is developed by the brands or co created will have to be of a high standard to differentiate itself from the mass of consumer generated content and will have to clearly reflect the brands values, beliefs and benefits.” Martin Riley

20. “Customers won’t care about any particular technology unless it solves a particular problem in a superior way. And if you can’t monopolize a unique solution for a small market, you’ll be stuck with vicious competition.” Peter Thiel

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