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VentureBeat: Square’s success story, in two words: small businesses

via Ken Yeung, VentureBeat

“The thing about Square is that its biggest advantage is that it could empower SMBs to become more of a digital business,” said Brian Solis, Altimeter Group principal analyst and author of X: The Experience When Business Meets Design. “Digital Darwinism knows no sides — it’s an equal opportunity disruptor. SMBs struggle with this and it’s devastating to the economy if they don’t adapt.”

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