Studying the impact of innovation on business and society

Neocom15: Customer Experience is the Sum of Emotional Reactions

As 2015 drew to a close, Brian flew to Düsseldorf to close out NEOCOM, an annual event for multichannel retail and commerce. There, he spoke about “retail re-imagined,” redesigning the online and offline shopping experience based on the incredible technology and behavioral trends playing out now and over the next few years.

Following the event, he met with the NEOCOM team to shoot a short three-minute video that he would love for you to see.

Video Topics/Questions:

– Iteration vs. Iteration

– His message to German and retailers everywhere

– The most important homework retailers should do around CX

– The major differences between the German and American startup scenes

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