Brian Solis, Author of X: The Experience When Business Meets Design as Day 2 Keynote
The Future of Brand is Experience
Brands need to be experienced in order to thrive. Customers are too smart, connected, and empowered to fall for everyday marketing and gimmicks. They want experiences. They want engagement. They want value. It’s time to meet the new customer and explore how to design experiences that build produce results and build relationships.
Brian Solis is a principal analyst at Altimeter Group, a Prophet company. He is also an award-winning author, prominent blogger/writer, and keynote speaker. As a digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books help executives and everyday people better understand the relationship between the evolution of technology and its impact on business and society – including the role we each play in it. As a result of his work, Solis has also helped leading brands, celebrities, and start-ups develop new digital transformation and innovation strategies that enable businesses to adapt to new connected markets from the inside out.