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TechRepublic: What HoloLens means for Microsoft and for the future of augmented reality

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4/22/16 By: Erin Carson TechRepublic, excerpt 

So far, it’s a limited number of people who have access to HoloLens, and as a result of that, as well as demos that have gone well in the public eye, one of the words most commonly associated with HoloLens (and augmented reality) is potential.

On a broad level, Altimeter analyst Brian Solis sees some of that potential as being “taking what you know and doing it better.” So for example, the process of designing 3D models in 2D could be greatly improved with the ability to design 3D in 3D.

“This is where I think the real promise of VR and AR lies, in what I call experience design and experience architecture. You’re essentially building new capabilities, and you’re also building new worlds that wouldn’t have been possible otherwise,” Solis said.

At Microsoft’s Build conference this year, the company announced an updated SDK for HoloLens. Solis said that the SDK helps make the device future proof.

“It’s all in the hands of the developers’ community, to do things with them that are useful or meaningful or engaging or productive. Otherwise, it’s just another technology that struggles to find a future,” Solis said.
Despite the seemingly open horizon, there are some challenges that HoloLens could face. For one, Solis said that Microsoft isn’t necessarily known for being a company with the best community engagement and developer relations, and when AR is an industry that will survive or fail because depending on those things.

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