Studying the impact of innovation on business and society

NICE: Reinventing Digital Marketing and More | CMO Perspectives

by Ryan Ofek, NICE (Excerpt)

2016 State of Digital Transformation [Huffingtonpost.com]

Here is another brilliant piece from CMO Perspectives regular, Vala Afshar talking about digital transformation, defined by Brian Solis as, “The realignment of or investment in new technology, business models, and processes to drive value for customers and employees and more effectively compete in an ever-changing digital economy.” He looks at Solis’s ‘The 2016 State of Digital Transformation‘ research, designed to learn about how companies are changing and the challenges and opportunities they face while doing so, per Solis. The research is based on input from 500 digital transformation strategists and executives who are digital transformation change agents. This is a not-to-miss summary of the report, backed up with amazing infographics.[…]

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