Brian Solis, Altimeter Group
Principal Analyst at Altimeter Group, Brian Solis, on digital transformation and disruption.
“Digital transformation is one of those terms that is open to interpretation. So, if you’re in IT, it’s about modernizing the infrastructure –moving to the cloud, changing operations, apps, and processes– to accommodate how to do business in a digital economy. If you’re in Marketing, it’s about understanding the new customer and investing in customer experience. If you’re in Service or Support, it’s looking at optimizing loyalty or CRM. But it’s actually all these things, right? I think this is where digital transformation has its greatest promise…”