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The Travel Vertical: Cool Tools– The Conversation Prism for Social Media

Laurie Jo Miller Farr, The Travel Vertical

Introducing Version 4.0. of the Conversation Prism, a visual map of the social media landscape.

First developed in 2008, it’s the standard illustration for all things social media. It has become an ongoing study in digital ethnography that tracks dominant and promising social networks and organizes them by how they’re used in everyday life. The Conversation Prism is conceived by Altimeter Group futurist/author/digital analyst Brian Solis and designed by Jesse Thomas. Solis suggests that…

Digital marketers can use the Conversation Prism poster in a number of ways, including…

  • Show your executive team that social media is not a fad and that it’s bigger than Facebook, YouTube, Twitter, and Pinterest.
  • Share with your team to motivate them on new ways to think about social media.
  • Study the landscape as you plan your next social media strategy.


To read the Prism Chronicles and download yours for free or to buy a poster, visit here.

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