Kimberly A. Whitler, Forbes (excerpt)
So who were the big influencers of CMOs in 2016? I recently published the list of top influencers for all CMOs in 2016 (see here for the list). This article focuses on a specific—but very important subset of CMOs—those in the B2B Tech space. To measure the influencers, I turned to Leadtail, a leading social media insights research company, who tracks over 1,300 North American CMOs who are active on Twitter and analyzed over 680,000 tweets published by these CMOs during calendar year 2016. The analysis included unique hashtags, links shared, mentions, replies, and retweets.