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CustomerThink: Brian Solis Suggests Spotting The Moments Of Truth To Create Unforgettable Customer Experience

by Vidya Priya Rao, CustomerThink

In this CustomerThink article on CX, Brian Solis was quoted from his book What’s the Future of Business: Changing the Way Businesses Create Experiences, on what gives consumers an unforgettable positive experience, “Businesses must invest in defining not only a positive experience but also a wonderfully sharable one. Doing so influences others to join the fray while offsetting negative inquiries and the damaging viral effects of shared negative experiences.”



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