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Juan Carlos Giraldo: Brian Solis thoughts on Amazon’s acquisition of Whole Foods

by Juan Carlos Giraldo

Marketing consultant Juan Carlos Giraldo asked Brian Solis’ opinion on what customer experience opportunities he thinks will be coming out of Amazon’s Whole Foods acquisition.

Solis wrote:

“Amazon’s acquisition of Whole Foods is an example of how a hybrid digital and physical model sets the foundation for the future of retail. Customer experience is becoming a serious competitive advantage. While price is important, convenience, selection, insight, integration are all part of the construct of modern commerce and what modern customers value. Amazon is setting up a global network of distribution outlets to sell more than groceries. They are launch-pads for real-time consumer delivery and engagement.”

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