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Yahoo! Finance: Brian Solis on Why Apple, Facebook and Google are worried about your ‘digital well-being’

by JP Mangalindan, Yahoo! Finance (excerpt)

This recent article from Yahoo! Finance examines how leading tech firms like Apple and Facebook are now focusing on the ‘digital wellbeing’ of their users. Brian Solis weighs in on what’s at stake for users of digital services and devices, noting that “to many smartphone owners, they’re more than an appendage — they’re a physical and virtual connection to relevance.”

From the article:

As devices and services have become more advanced — recognizing friends in photos, scanning our mugs to unlock phones — our consumption of these devices has increased, too.

“To many smartphone owners, they’re more than an appendage — they’re a physical and virtual connection to relevance,” contends Brian Solis, a principal analyst at the San Francisco-based Altimeter Group.

[…]

“If they have your attention, they can monetize it,” Solis explained of tech companies’ product strategies until now. “If they have your attention, they can sell into an open funnel in the years to come, which is why you have fanboys and fangirls for Apple.”

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