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PhocusWire: Reimagining Customer Experience, Part 2: Brian Solis on Iteration vs. Innovation

Mitra Sorrells of travel-research website PhocusWire recently conducted an extensive interview with Brian Solis concerning customer experience, strategy, the unique challenges of mobile marketing, and a lot more.

Excerpt:

I always say that there’s two types of innovation, there’s the “aha” moment and then there’s the “uh-oh” moment, and what we’re seeing is customer experience being thrust into the spotlight because of the “uh-oh” moment because so many companies didn’t prioritize the customer experience for so long. And now you have to.

Read full interview at PhocusWire

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