Marketing specialist Vassilena Valchanova recently conducted an extensive interview with Brian Solis, soon after his keynote address at the 2018 DigitalK conference.
Brian Solis is not the type of person who’d just pose a hard problem, so we moved into talking about solutions. There’s a lot happening that’s putting marketers in the corner. But they can learn and adapt. The transition is visible in the startup world where “constraint forces creativity”. The availability of large budgets or lots of time are a luxury here, so marketing needs to scale very fast and drive users. The goal is speed of execution and driving tangible business results.