The Holistic Marketing Concepts blog recently looked at and recapped Brian Solis’ keynote address at the 2018 South By Southwest (SXSW) conference, regarding the trend for technology to hijack our minds and what steps we can take about it.
Social media sites like Facebook require that our attention is maintained at all costs. Because these companies are public, until value is no longer measured by minutes of attention held, this problem will likely continue. Because it’s profitable, there are naturally people out there who are working to exploit your attention span and cognitive biases so that you see certain information and react to it in certain ways. By design, the goal of the system is to ultimately grab, hold, and direct your attention. But at what cost?