Industry publication Digital Signage Today recently did an interview with Brian Solis about how companies can better engage their customers through signage.
Excerpt:
People are moving through your facility on their way somewhere, for some purpose other than looking at your digital signs. You have to make them look, get them to slow down and pay attention, care about your message and take an action, all in the space of about seven seconds. No matter how robust your digital signage software is, if you don’t understand engagement, you’re wasting your efforts.
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