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Epic Presence: The B2B Marketer’s Guide to the Future of Social Media

Marketing company Epic Presence recently released a guide to the future of social media for B2B marketers, highlighting Brian Solis’ work at Altimeter when it comes to influencer marketing.

Excerpt:

According to Brian Solis, author of the Altimeter Group’s Influencer 2.0 report, only 4 percent of B2B marketers have any kind of influencer marketing programs. Meanwhile, half of B2C firms have one. Almost half of B2Bs admit they are still in the experimental stage.

Read entire guide at EpicPresence.com

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