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iPerceptions: In-store shoppers are not satisfied with their mobile experience and more CX stories you should read

iPerceptions recently did a round-up of interesting new articles concerning customer experience (CX), citing Brian Solis’ article on the subject.

Excerpt:

Brian goes on to to sum up his argument with this great quote: “A lack of understanding of people’s needs on mobile today will inhibit growth tomorrow. On the other hand, embracing evolving customer needs and expectations will foster growth.”

Read entire article at iPerceptions.com

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