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Venture Beat: Online marketplaces must go beyond sales to experiences

Industry publication Venture Beat recently took a look at Brian Solis’ Altimeter report on the state and future of digital marketplaces, drawing conclusions along the way.

Excerpt:

“It’s an economy with experience as a service,” Solis said. “That facilitating of transactions just isn’t going to be enough for the success of marketplace anymore.”

Read entire article at VentureBeat.com

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