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MarketingTech: Brian Solis: On CMO pressure, nailing customer journey touchpoints and the rise of Influence 2.0

James Bourne of industry publication MarketingTech recently conducted a long and wide-ranging interview with Brian Solis about the present and future of their industry.

Excerpt:

“I think the one thing CMOs miss was that if you want to make a mark, and you want to have a seat at the board, or the attention of the C-suite, then make marketing a business tool,” Solis adds. “Drive towards those business objectives, and that’s where you start.”

Read entire interview at MarketingTechNews.net

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