Studying the impact of innovation on business and society

Chase Jarvis – BRIAN SOLIS: IT’S NOT GOOD ENOUGH TO BE GOOD ENOUGH

Brian Solis was recently featured in the 30 Days of Genius podcast series of Chase Jarvis Live on CreativeLive, where they discussed experience design, the topic of Brian’s book, “X: The Experience When Business Meets Design.”

Excerpt:

Today on the podcast,

  • How to take inspiration from brands, people and products that are outside your industry– for example, as Brian says Starbucks isn’t looking to other coffee companies for inspiration
  • We address the common misconception that innovation is synonymous with technology, and why innovation is really about understanding people- their behavior, their preferences – and finding a way to give it to them
  • Brian says that simply asking “why” is one of the best ways for us to uncover friction points and get rid of them. It’s such a simple question, but so powerful.

Enjoy!  “No one achieves greatness without completely exposing themselves.”

Listen to the full episode here:  http://www.chasejarvis.com/blog/brian-solis-its-not-good-enough-to-be-good-enough/

Leave a Reply

Your email address will not be published. Required fields are marked *

Join Our Mailing List
 
 
Stay Connected
Instagram
Twitter