Marketing Land recently sought the expert opinions of leading business industry veterans, including Brian Solis, regarding mobile technologies and what the future holds for mobile marketing.
Excerpt: Brian Solis, principal analyst and futurist at Altimeter, author of X: The Experience When Business Meets Design. “Mobile marketing becomes less of marketing as we know it and more focused on CX and customer journeys. Instead of upgrading touchpoints, marketing reimagines existing funnels for mobile mindsets, behaviors and expectations…not just devices. Mobile signals feed a new ‘data as a service’ model where marketing aligns with business functions to drive unified performance and growth.”
Read the full article here: https://marketingland.com/2019-mobile-marketing-predictions-from-industry-veterans-254541