Anja Drobnjak recently wrote about the Spark.Me conference in Southeast Europe andBrian Solis, speaking on the topic of brand and customer experience, are among the lessons that stood out most:
“Behind every screen, expression, and impression stands a human being… Not a consumer.” – Brian Solis
Brian Solis, one of the world’s most renowned marketing experts, analysts, and writers, made us all remember that brand, before anything else, means experience. It sounds confusing at first, but it’s actually quite logical. Brands use experience as a way of bringing life into the things we care about.
Read the full article here: https://domain.me/digital-marketing-lessons-sparkme-conference/