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Brian Solis’ Article on Machine Learning is Referenced in Linkedin Piece About Content Marketing Ideas

Solis’ article “Marketing and CX Enter the Age of Machine Learning, But Are Businesses Ready” is mentioned and linked to in an article on Linkedin Marketing Solutions blog by Steve Kearns called “What’s Trending: Ideas to Inspire Your Content Marketing.”

Solis’ article is at #10 on a list of “What Marketers Were Reading and Sharing Most This Week.” Kears introduces it by writing, “We wrap up this week with an interesting read from Brian Solis on machine learning and how to integrate this emerging technology with your existing approach, to the benefit of your audience.”

Solis’ article, which was originally posted on thenextweb.com, offers 5 Rules for Winning with Marketing and CX. They are:

  • Optimize CX and marketing for growth instead of efficiency
  • Identify and acquire the right customers
  • Grow meaningful customer relationships
  • Creatively (and effectively) enhance creative to advise and guide customers
  • Go native with mobile

Read the entire article here: https://business.linkedin.com/marketing-solutions/blog/what-s-trending-in-marketing–top-content-of-the-week/2019/what_s-trending–ideas-to-fuel-content-marketing-inspiration

Read Brian’s original article here: https://thenextweb.com/contributors/2019/02/21/marketing-and-cx-enter-the-age-of-machine-learning-but-are-businesses-ready/

 

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