Solis’ 2015 bestselling book “X: The Experience When Business Meets Design” is touted in an article (by Kelvin Claveria) about an April 2019 Vision Critical webinar called “The Customer Experience Revolution.” Though the headline says, “Why people are raving about X, the new book from Brian Solis,”: the article starts with a mention of the seminar, in which Solis shared concepts and insight taken from the book. Nick Stein, senior VP of marketing at Vision Critical, joined Solis in the webinar.
The article then chronicles glowing reviews for the book by Firebrand Group (which called it the best CX book of the year), We First, Inc., software company Doz, which called X “an instant classic,” and VentureBeat. Blogger and consultant Sunny Lenarduzzi called the book and “absolute game changer.”
The first example of praise found Firebrand founder and CEO Jeremy Goldman saying that “the book makes a compelling argument that products alone aren’t enough to achieve business success—that “creating and cultivating meaningful experiences are what is going to drive your brand forward. . . The fact that there really isn’t anything else out there like X makes me tip my hat to Solis, and gives his book my top recommendation.”
Read the entire article here: https://www.visioncritical.com/blog/x-the-experience-when-business-meets-design-brian-solis