Solis’ research report, Influence 2.0: The Future of Influencer Marketing is referenced in a comprehensive article by Lee Odden of the TopRank Marketing blog titled “Inspiring Examples of B2B Influencer Marketing in Action. To help illustrate how business brands TopRank Marketing works with are driving results with influencer marketing, the author pulled together ten examples of B2B companies that represent a mix of approaches and performance outcomes. The companies include Prophix, DivvyHQ and Introhive.
In a section titled, “Where Does B2B Influencer Marketing Go From Here?” Odden writes, “In the research report, Influence 2.0: The Future of Influencer Marketing by Altimeter Group’s Brian Solis, 48% of B2C companies are running ongoing influencer marketing agency programs vs. only 11% of B2B brands. Nearly half of B2B brands are still in the experimentation stage, according to the study, which was conducted by Traackr and TopRank Marketing.
Read the entire article here: https://www.toprankblog.com/2019/04/inspiring-b2b-influencer-marketing/