In a new article discussing digital Darwinism and customer experience, Marketing Magazine of Australia digs into Solis’s latest research report, The Real-Time and Predictive Commerce Playbook for CMOs.

The magazine reports, “When Solis speaks, the market listens” and goes on to quote Solis as saying, “human-centred innovation is needed to compete in an era of digital Darwinism. And for marketers, to become human-centred is to become customer-centric. In other words, brands must understand their evolving customers in real time to deliver modern experiences as tastes and expectations shift.”

In a somewhat troubling sign for marketers, Solis found only 35% of companies digitally transforming had mapped out the customer journey within the last year.

Read the full article here: https://www.marketingmag.com.au/hubs-c/sponsored-sas-digital-darwinism/

Download Solis’s research report The Real-Time and Predictive Commerce Playbook for CMOs here: https://www.sas.com/en_au/whitepapers/real-time-predictive-commerce-cmo-playbook-110076.html