In an article called “#MillennialMarketer Live Chat With Brian Solis,” writer Simon Morris, Director, Demand & Content Marketing, Adobe Systems Europe, interviews Solis ahead of his appearance at the Adobe Summit EMEA. At the event, Solis discussed “The Human API – Plugging into the Source of Human Engagement.” Solis spoke as part of the Innovations and thought leaders track, sponsored by CMO.com.
The piece includes an interesting quote about millennials by Solis: “Millennials are different as customers but they’re also different as employees. Companies typically have horrible cultures, built on models from the 1950s and 1960s. There’s no intrepreneurial or entrepreneurial spirit to really motivate younger people, to create places they can relate to and where they’re appreciated. This is creating potential disruption.”
Read the entire article here: https://www.cmo.com/features/articles/2015/4/28/millennialmarketer-live-chat-with-brian-solis.html#gs.s89xgr