Following my presentation at Adobe Summit, I sat down with CMO.com‘s Giselle Abramovich (also my dear friend) back stage to discuss the importance of experience design and the future of brand in a digital economy. I also got to share the inspiration behind, X: The Experience When Business Meets Design.
In this in-depth interview, we also explored my research, work and ideas about how every company should re-imagine brand for an era of digital Darwinism.
The questions and answers cover a broad range and will get your mind running and hopefully inspire you to blaze new trails for others to follow.
How does digital transformation and experiential marketing intersect?
What does it take to be an experience-driven business?
What is the role of data in crafting these experiences for consumers?
Every brand claims they are experience-led. How do you get everyone on board?
Which consumer trends should marketers pay close attention to? How should brands think about experience?
What else are marketers prioritizing?
How did you become a digital anthropologist?
Adobe Summit: ‘If An Experience Isn’t Shared, It Didn’t Happen,’ Says Solis
Brian Solis | Author, Keynote Speaker, Futurist
Brian Solis is world-renowned digital analyst, anthropologist and futurist. He is also a sought-after keynote speaker and an 8x best-selling author. In his new book, Lifescale: How to live a more creative, productive and happy life, Brian tackles the struggles of living in a world rife with constant digital distractions. His previous books, X: The Experience When Business Meets Design and What’s the Future of Business explore the future of customer and user experience design and modernizing customer engagement in the four moments of truth.
Invite him to speak at your next event or bring him in to your organization to inspire colleagues, executives and boards of directors.