Brian believes that these times need a name beyond the “new normal.” They need a lens not only of study, but also of leadership. In this presentation, he shared his vision for what’s happening now and over the next 36 months and how businesses need to respond and lead.
We shouldn’t plan for a reset. Going back to normal would only set us back, because normal was part of the problem. As a marketer, as a strategist, as a technologist, as an executive, it’s not time for hierarchy or panic, it’s time for leadership.