Studying the impact of innovation on business and society

Brian Solis to Keynote IAA Creativity4Better, The Engine for Economic Revival

Brian Solis to keynote the IAA Global Creativity4Better conference. Brian will present his new research that documents the rise of Generation-Novel (Generation-N), an evolving cross-generational customer segment born in the era of COVID-19. He believes that understanding this psychographic customer segment will be the fuel for the engine for economic revival.

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