Studying the impact of innovation on business and society

Introducing WTF, What’s the Future, a Podcast that Explores the Future of…

In 2019 and early 2020, I worked on plans to launch a new podcast based on the title of my book, What’s the Future of Business (WTF for short). I pre-recorded an entire series and planned on dropping the first season Netflix style. The idea was to surprise everyone with a lineup of shows with amazing guests to binge at will. With LifeSCALE in full swing plus big life changes I was working on at the time, oh yeah, and then the pandemic, I never formally launched the new show.

Now we live in a new world where live video and social audio are now the norms. I’ve since launched a different show with my friend and co-founder John Kao called Intersections.

After time, momentum, and reflection, it’s time to finally launch the first season of WTF. Before I do, I want to say thank you to the people who helped me get the idea off the ground, James Carbary and Ryan Drawdy of Sweet Fish Media. Sweet Fish produces podcasts for B2B brands. The team is incredibly proficient, creative, and a joy to work with.

I’ll be introducing each episode here on a weekly basis until we’re all caught up with season 1. In the meantime, I’ll also start recording a new season of WTF that will double as live rooms on Clubhouse and Twitter Spaces.

Up first, episode zero, “Welcome To WTF: What’s the Future?”

This first show explains the series and what we’ll explore together…

Please, Subscribe to WTF

About WTF

WTF: What’s the Future? is a podcast dedicated to digital Darwinism, the evolution of technology and society. WTF host Brian Solis and his special guests tell the human stories driving innovation and the meaning behind the big changes we all face. Whether you’re looking to learn from today’s most influential leaders, disruptors, and tech luminaries or discover the impact that today’s and tomorrow’s tech trends are having on markets, society and us as individuals, this is the show to help you stay ahead of it all. Each episode features topics that explore the human challenges facing digital transformation, innovation and disruption, corporate culture, personal advancement and more.

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