An important reminder… Social media is about sociology and psychology, not technology. Original quote circa 2007. I’ve remixed it over the years to include anthropology and other social sciences. The original idea is what helped to formalize my work into what would eventually become “digital anthropology.” The statement was true then and perhaps, truer now. Source: Google
Five Cybersecurity Experts on Protecting Your Brand on Social Media
via Safeguard Cyber For many businesses, the use of social media and collaboration apps is essential for staying connected to customers and employees alike. From Facebook to LinkedIn to Slack, these apps let us connect on any device and are especially important in the new age of remote work. Every business needs social media. It’s a critical part of transacting in the modern world, whether you’re selling on Facebook or networking on LinkedIn. And while social media is critical to…
Communication is an art, perhaps in the age of social media, a lost art
I recall an oft shared quote, which may or may not have been said by Blaise Pascal, “If I had more time, I would have written a shorter letter.” The point is that when we are purposeful and thoughtful, we can be incredibly articulate, engaging, and even rousing. The pace at which we attempt communication today, which is only accelerating, and the media to which we have unprecedented access, is eroding the very foundation of communication itself. But it doesn’t…
With Social Media Addiction, AI Algorithms, and Disinformation, the Real Social Dilemma is Ours to Solve: Where Do We Start?
How do we live in a world of constant distraction without giving up these digital tools that monopolize our attention, but provide value at the same time? Is it an all-or-nothing game? These are questions more people are asking as a result of the overwhelming success of the Netflix documentary The #SocialDilemma, which looks at the consequences of driving user engagement through so-called “bubble filter” algorithms, that increase utilization by showing us more of what we’re already watching, insulating us…
USAToday Explores the Rapid Renewal of Live Social Media Video in Times of the Coronavirus
Jefferson Graham of USAToday explored the renewed phenomenon of live social video in the era of Coronavirus. He interviewed Brian to discuss its impact and also, whether live social video thrives in a post Coronavirus world. Here’s an excerpt: Independent analyst Brian Solis says live viewership had taken a dip and was rediscovered for a simple reason: “The idea of live rekindles the early sense of social media,” he says. “It feels good to be with people.” And Live…
Coronavirus is bringing live social media video and humanity back into the spotlight
During a pandemic, when you’re asked to stay home for a long period of time, it’s only natural that humanity would find ways to come together. To say that people would flock to the internet, on-demand video, and social media was a given. When it comes to work, it was inevitable that employees would convene around remote working, messaging, and virtual meeting platforms. Conversations about enterprise social networks (ESNs) from the “enterprise 2.0” days are even making a comeback. Now,…
New Text-Based Conversation Platform Community Strives To Deliver What Social Media Promised, One-To-One Relationships
My friend Jefferson Graham of USA Today reached out to talk about Community, a new conversation platform that promises direct and instant communication at scale between a brand, celebrity, artist, personality and their ‘community’, via text messaging. Cue the record scratch. Text messaging? But we live in a world of social media…you know, “social” media? The great social experiment that is social is still evolving. Some might argue that in many ways, platforms have cultivated anti-social behaviors. Don’t get me wrong,…
Brian Solis Shares Importance of Customer Truth in TopRank’s B2B Social Media Marketing Trends & Predictions for 2020
Writer Ashley Zeckman’s piece poses the question: “Are marketers actually adapting their social media marketing approach at the rate that they should to be successful?” and then asks Digital Analyst Solis and 12 other social media marketing expects their predictions for social media as we enter a new decade. Solis urges markets to embrace The Truth of the Customer. “Social media has become an online reflection of a fractured society. In 2020, social media will experience its worst polarization yet……
One Important Social Media Trend We Need to Think More About in 2020
It’s that time again where we explore what’s new and possible in the new year. My dear friend Lee Odden assembled a stellar panel of experts to share predictions and trends for social media marketing in 2020. While I’m not a social media marketer, I study how social media and digital trends are reshaping the human network and society online and offline. I’d like to share my thoughts with you here. I’d also love to hear your predictions and trends for the…
Brian Solis is Mentioned By Dan Gingiss In a LinkedIn Interview About Creating Memorable Social Media Experiences
In Sean Callahan’s LinkedIn article “The Insight Track with Dan Gingiss: Creating Memorable Experiences on Social Media,” Gingiss – a keynote speaker, author and experience consultant – offered his perspective on B2B companies leveraging social media to deliver exceptional experiences online. Gingiss mentions Solis as one of the authors who has been most influential to him. Referring to him as “the Godfather of Customer Experience,” he mentions Solis’ two game changing books that are actually experiences to read: “What’s the…
