Studying the impact of innovation on business and society

Digital Transformation

The Digital Transformation of Mindsets to Drive Exponential Innovation in the Novel Economy

The Digital Transformation of Mindsets to Drive Exponential Innovation in the Novel Economy

Dr. Mik Kersten is someone I only recently met, but I’ve quickly grown fond of his thinking and work. In 2020, we organized an event together, “Transitioning from Project to Product to Thrive in the New Normal.” Our initial conversation led to an exploration of new possibilities in digital transformation in a time of global crisis, an era I called the “Novel Economy.” Then earlier this year, Dr. Mik and I hosted an executive roundtable that focused on strategy planning and…

TechRepublic: When It Comes to Digital transformation in a Time of Crisis,  It’s Time to Invent the Future We Want

TechRepublic: When It Comes to Digital transformation in a Time of Crisis, It’s Time to Invent the Future We Want

TechRepublic’s Karen Roby talked with analyst Brian Solis about the impact of COVID-19 on digital transformation. The following is an edited transcript of their conversation. Karen Roby: Brian, you’ve added a new title, which I think is really interesting, we can talk a little bit about, global innovation evangelist for Salesforce. What does that mean? Brian Solis: It means that I have to look at all of the trends happening in the market and essentially try to make sense of…

Celebrating Health Innovation at SXSW Online 2021

Celebrating Health Innovation at SXSW Online 2021

SXSW was one of the first industry conferences cancelled in 2020 due to the COVID-19 global pandemic. My friends at Real Chemistry were among the first to support SXSW’s virtual come back. Real Chemistry hosted a unique Healthcare Media Lounge, a two-day virtual event that featured industry experts who explored the future of digital health innovation. I was invited to join an amazing panel to speak about “Five Things to About Digital Transformation in Healthcare.” My colleagues on the panel included, Ron Kim,…

Salesforce Live Australia & New Zealand: The Future of Customer Experience, in the Age of Generation Novel

Salesforce Live Australia & New Zealand: The Future of Customer Experience, in the Age of Generation Novel

Please join me today at Salesforce Live Australia & New Zealand, April 22, 11:32-11:55am Sydney Time. The Future of Customer Experience, in the Age of ‘Generation Novel’ – Link The New Normal is for everyone else. The Next Normal is where everyone is racing. But not you. This rare Ctrl-Alt-Del moment is both a disruption and a gift. For the last 20 years, the world was changing because of digital. Now, the world has changed and it’s not going back….

Introducing WTF, What’s the Future, a Podcast that Explores the Future of…

Introducing WTF, What’s the Future, a Podcast that Explores the Future of…

In 2019 and early 2020, I worked on plans to launch a new podcast based on the title of my book, What’s the Future of Business (WTF for short). I pre-recorded an entire series and planned on dropping the first season Netflix style. The idea was to surprise everyone with a lineup of shows with amazing guests to binge at will. With LifeSCALE in full swing plus big life changes I was working on at the time, oh yeah, and then…

Customer Service in 2021 and Beyond: Salesforce Study Reveals the Pandemic’s Lasting Impact

Customer Service in 2021 and Beyond: Salesforce Study Reveals the Pandemic’s Lasting Impact

Source: Salesforce News & Insights As the serial crises of 2020 redefine customer engagement, customer service leaders are transforming their operations, accelerating digital transformation, and overhauling their workforce management strategies. That’s according to Salesforce’s fourth State of Service research report, released today, which provides a snapshot of the priorities, challenges, and trajectories of customer service teams around the world. This edition is based on Salesforce’s largest and most global survey of customer service agents, decision makers, mobile workers, and dispatchers:…

Relevance is in the Eye of the Beholder; The Same is True for Experience

Relevance is in the Eye of the Beholder; The Same is True for Experience

For industries to stay competitive in today’s online economy, they need to use artificial intelligence (AI) to offer personalized recommendations and experiences to survive and win. In a recent Coveo survey of nearly 200 US consumers, respondents reveal how markets are falling short. For e-commerce, 9 out of 10 customers expect their online shopping experience to be better than in store, and half of them already face dissatisfaction. And, 50% of customers say they sometimes or always have a problem when shopping online….

Designing for Digital-First Customers: Focus on Experience for Breakthrough Innovation – Sound & Communications

Designing for Digital-First Customers: Focus on Experience for Breakthrough Innovation – Sound & Communications

NSCA hosted Brian Solis in its 2021 Business & Leadership Conference Virtual (BLCv) as keynote speaker. NSCA’s Business & Leadership Conference is the industry’s most notable platform for executive-level education and discussion. Brian’s topic focused on a “Discussion Of Digital-First Customers Informs NSCA Business & Leadership Conference Attendees.” Following his presentation, Sounds & Communications, a publication reaching the commercial AV technology and application industry, shared a thorough summary of his keynote. Discussion Of Digital-First Customers Informs NSCA Business & Leadership Conference Attendees…

The Novel Economy, Generation N, and Thriving in a Digital-First Environment: Futurist Brian Solis on Marketing Smarts [Podcast]

The Novel Economy, Generation N, and Thriving in a Digital-First Environment: Futurist Brian Solis on Marketing Smarts [Podcast]

What an absolute treat to spend time with my friend Kerry O’Shea Gorgone on the Marketing Smarts [Podcast] for MarketingProfs! — Brian Solis is a digital analyst, anthropologist, and futurist. He’s written several bestselling books, including What’s the Future of Business (WTF), Engage!, and The End of Business as Usual. Brian recently brought his technology expertise to Salesforce as the company’s Global Innovation Evangelist. I invited Brian to Marketing Smarts to talk about the “Novel Economy,” what he calls “Generation…

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