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Digital Transformation

Digital Transformation: Executives Need a Sense of Urgency to Compete Against Digital Natives

Digital Transformation: Executives Need a Sense of Urgency to Compete Against Digital Natives

Note: Please subscribe to my new feed here and unsubscribe from the old feed. Digital transformation is one of those trends that everyone is talking about, but few can pinpoint exactly what it means and why it’s business critical. Yet, it’s the very catalyst that puts companies on a path to business modernization. Companies need a sense of urgency. This is the conversation I had with TechRepublic’s Karen Roby. We discussed the changes shaping digital transformation, including operational models and the…

How I Help Business Audiences Embrace Innovation, Disruption and Change to Lead the Way Forward

How I Help Business Audiences Embrace Innovation, Disruption and Change to Lead the Way Forward

We live in an era of #DigitalDarwinism. These are disruptive times and they challenge everyone…leaders and executives…employees, customers, and partners…and, you and me. AI, Crypto, Quantum Computing, Blockchain, AR/VR, facial recognition, wearables, IoT/IIoT, 5G, automation and 20 other disruptive technologies will only continue to change everything as we know it. Digital transformation, innovation, and new leadership are needed to survive and thrive. The future either happens to us or because of us. I’ve spent my entire career as a digital…

Marriott International Prioritizes Innovation in Guest Experience to Cultivate Brand Loyalty and Drive Growth

Marriott International Prioritizes Innovation in Guest Experience to Cultivate Brand Loyalty and Drive Growth

There’s an old adage in business: A happy customer is a loyal customer. Focus on driving loyalty, and you cultivate a customer relationship that is not only special, but also incredibly rewarding for the business over a longer period of time. By putting loyalty at the center of everything, loyal customers become proud stewards of the brand, advocating their experiences and going out of their way to spend more time and money with the brand. In any given category, their…

Riding the Next Wave of Digitally Driven Innovation

Riding the Next Wave of Digitally Driven Innovation

The cloud is a key enabler of business transformation. IT leaders, business executives and digital transformation architects are migrating to the cloud to modernize operations enterprise-wide. I was invited by IDG/CIO and Microsoft Azure to share my views on cloud-driven digital transformation across private and public-sector institutions. Some of the topics we discussed include: Big data/analytics – how companies can turn data into insights and revenue growth using the cloud, analytics and other tools Workplace transformation – how technology is…

Legacy Models Shackle Digital Transformation and Strangle Innovation

Legacy Models Shackle Digital Transformation and Strangle Innovation

Digital transformation has certainly achieved buzzword status. Yet, by its very nature, digital transformation can be among the most important catalysts for business modernization and innovation. The difference between where we are and where we need to be is separated by purpose and vision. If we can see and work beyond the “digital” in digital transformation, we can model the business of the future today. That’s the hard part. In the early phases of “The Six Stages of Digital Transformation,”…

11 Trends To Help Brands Compete Against Digital Darwinism

11 Trends To Help Brands Compete Against Digital Darwinism

My friend Alison DeNisco Rayome is Senior Editor at TechRepublic. We recently talked about how progressive retailers are leading digital transformation. I wanted to share our conversation with you here as I feel the ideas (and links) can help any organization thrive in an era of digital Darwinism! TechRepublic: Generally speaking, where would you say most companies stand in terms of digital transformation efforts right now? Brian Solis: I’m recently published the 2018-2019 State of Digital Transformationand its surprising how…

The State of Digital Transformation: What Are 2019’s Key Drivers?

The State of Digital Transformation: What Are 2019’s Key Drivers?

Here are the key drivers of digital transformation my latest report on the subject, The 2019 State of Digital Transformation. Learn about the trends that are shaping digital transformation efforts across organizations and actionable strategies for accelerating the evolution of transformation to drive growth. Brian Solis, Author, Keynote Speaker, Futurist Brian Solis is principal analyst and futurist at Altimeter, the digital analyst group at Prophet, Brian is a world renowned keynote speakerand 8x best-selling author. In his new book, Lifescale: How to live a more…

This is the Ultimate Catalyst for Change…is You

This is the Ultimate Catalyst for Change…is You

Sometimes I just have to pinch myself. I was invited to speak at a Bayer innovation event in Germany to the executives responsible for leading digital transformation. As I was sharing my work and observations, I noticed a different kind of graphic recorder was present. Rather than illustrating the conversation in real-time, the talk was presented as an actual digitally printed banner moments after the key segments of the talk. Here is a visual summary… This is the ultimate catalyst…

Digital Transformation 101

Digital Transformation 101

Digital transformation is an essential topic at leading technology publications these days. One such outlet, TechRepublic, is a favorite of mine. I spent time with Olivia Krauth on the subject and I wanted to share our conversation with you here. It serves as a solid foundation for taking digital transformation beyond IT and into a business performance enablement role across the enterprise. Generally, what does it mean to digitally transform? The definition of digital transformation has expanded to cover everything…

Domino’s Pizza Serves Up Innovations In Tech and Customer Experience To Drive Business Growth

Domino’s Pizza Serves Up Innovations In Tech and Customer Experience To Drive Business Growth

The mobile revolution isn’t new. But, its deep impact on our behavior, standards and our preferences are just now coming to light. Smartphones have not only made us more connected, they have made us more curious, demanding and impatient. We know we can get what we want, where and when we want it. But for businesses to better compete, technology is only part of the solution. Businesses must now understand customer expectations as they continue to rise as a function…

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