Studying the impact of innovation on business and society

Digital Transformation

The New Playbook for the Future of Marketing and CX Will Be Written by You

The New Playbook for the Future of Marketing and CX Will Be Written by You

Recent McKinsey research uncovered a “growth triple play,” where successful companies integrate creativity, analytics, and purpose to deliver at least two-to-three times the growth of their peers. But even for those companies that used just one of the capabilities—either creativity, analytics, or purpose—they experienced an average growth rate of more than 6%. Those that added a second component saw growth rates climb to more than 7%. And for those that employed the full triple play, growth rates climbed to more…

The Future Of Marketing Starts Now

The Future Of Marketing Starts Now

A summary of Brian Solis’ keynote presentation at the recent Martechvibe Fest event in South Africa by Suparna Dutt DCunha People keep saying it: everything has changed. As the days spent in our homes blur together, outside in the world of marketing, huge shifts in consciousness are happening. The pandemic is teaching marketers not just to be digital, but to use it to bring new experiences that are more intuitive, productive, efficient and exciting for customers, and also be empathetic,…

Association of National Advertisers: Why It’s Time to Humanize the Brand — for Real This Time

Association of National Advertisers: Why It’s Time to Humanize the Brand — for Real This Time

By Maureen McLaughlin, ANA Brian Solis of Salesforce discusses why people are looking for a genuine connection with companies and organizations now more than ever Brian Solis, global innovation evangelist at Salesforce, doesn’t mince words when it comes to how the coronavirus will change the way brands and organizations present themselves to the public. “If this pandemic has shown us anything, it’s that it’s time to add several new pillars to the brand that allow it to become much more…

The New Trajectory for Digital Transformation and the Role of AI and Automation in a Post-Pandemic World

The New Trajectory for Digital Transformation and the Role of AI and Automation in a Post-Pandemic World

An insightful conversation with Sameer Datta of Enterprise Talk about technology’s boom within orgs around the world and the accelerated rise of AI and automation in the post-pandemic economy. We also explore the impact digital transformations are having on customer experience.  Please watch and share! [simple-author-box}

PhocusWire: A new age for customer engagement in travel

PhocusWire: A new age for customer engagement in travel

Via PhocusWire There is no time like the present to consider whether or not you engage your customers in the best and most valuable way. Travel brands are desperate to be doing the right thing for passengers or guests, at the same time as getting operations running smoothly and efficiently once more. Social media is one element of that effort but customer engagement through any channel has a lot more potential now than ever before. This is due to the…

Conga Connect Keynote: The Importance of Digital Empathy in a Digital-First World

Conga Connect Keynote: The Importance of Digital Empathy in a Digital-First World

Brian Solis will keynote Conga Connect Live 2021 along side Serena Williams and Frank Blake, Chairman of Delta Air Lines. Wow! While working digitally, it’s easy to forget we’re all human and that what we see on the screen doesn’t always reveal what people are really feeling. Brian will present on “The Importance of Digital Empathy in a Digital-First World.” Join Brian Solis, Global Innovation Evangelist at Salesforce, 8-times best-selling author, and digital anthropologist, for a discussion on how we…

5 Steps to Building Brand Loyalty in 2021 and 2022

5 Steps to Building Brand Loyalty in 2021 and 2022

Photo by Andrea Piacquadio from Pexels I recently had the opportunity to deliver the keynote presentation at “Digitizing Your Customer Experience” organized by Traction on Demand. My topic focused on customer enchantment in a now digital-hybrid world, “Effective, Efficient, Experiential: Building Lasting Customer Loyalty.” Following my presentation, the team at Traction on Demand, summarized the key points in an eloquent, helpful article. I wanted to share it with you here… 5 Steps to Building Brand Loyalty in 2021 For anyone…

Surviving Digital Darwinism and Thriving Against Disruption: It’s The Survival of the Most Disruptive

Surviving Digital Darwinism and Thriving Against Disruption: It’s The Survival of the Most Disruptive

Wow. What an experience. I was asked to present at the incredible Macquarie 2021 Australia Conference, one of the most innovative financial services organization in the world. Following the event, the team at Macquarie shared insights from the conference and I wanted to also share them here with you. Surviving ‘Digital Darwinism’ and thriving in disruption Source: Macquarie Perspectives COVID-19 has indelibly shaped the way we connect and consume, and in doing so has accelerated the digitisation trend by many…

The Digital Transformation of Mindsets to Drive Exponential Innovation in the Novel Economy

The Digital Transformation of Mindsets to Drive Exponential Innovation in the Novel Economy

Dr. Mik Kersten is someone I only recently met, but I’ve quickly grown fond of his thinking and work. In 2020, we organized an event together, “Transitioning from Project to Product to Thrive in the New Normal.” Our initial conversation led to an exploration of new possibilities in digital transformation in a time of global crisis, an era I called the “Novel Economy.” Then earlier this year, Dr. Mik and I hosted an executive roundtable that focused on strategy planning and…

TechRepublic: When It Comes to Digital transformation in a Time of Crisis,  It’s Time to Invent the Future We Want

TechRepublic: When It Comes to Digital transformation in a Time of Crisis, It’s Time to Invent the Future We Want

TechRepublic’s Karen Roby talked with analyst Brian Solis about the impact of COVID-19 on digital transformation. The following is an edited transcript of their conversation. Karen Roby: Brian, you’ve added a new title, which I think is really interesting, we can talk a little bit about, global innovation evangelist for Salesforce. What does that mean? Brian Solis: It means that I have to look at all of the trends happening in the market and essentially try to make sense of…

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