Today, we stand at a crossroad where we can go in one of two directions: perish in ‘business as usual’ or thrive in ‘business unusual.’ Automation Anywhere is helping the world automater epetitive tasks through RPA (repetitive process automation). They’re doing so to reduce the everyday, menial tasks of employees to free them up for more creative and imaginative tasks and also to staff the jobs of the future…today. I was asked to speak on this subject at this year’s…
Digital Transformation in 2021 and Beyond – A Prediction
Salesforce executives shared their 2021 predictions for the future of work, digital transformation, and business innovation. While there will always be unknowns, Salesforce executives believe there are important scenarios and technologies businesses must plan for in their approach to the new year. What’s clear is that the opportunities for transformation and innovation are not only abundant, but also focused on a digital imperative. Brian Solis, Salesforce’s Global Innovation Evangelist was also included in the mix of important predictions. Serving the…
Brand Innovation in the Novel Economy
In Q4 2020, I was given the opportunity to keynote the CMO Brand Digital Summit. My topic was “Brand Innovation in the Novel Economy: Taking Cues from Generation-N to Rethink Brand Pillars as a Competitive Advantage.” Leading up to the event, I spent some time with GDS’ Claudia Effra-Hume to explore the topic ahead of the conference. The result is a series of videos ranging from 10 seconds to one minute that answer some very important questions heading into 2021….
Disruptive Innovation Accelerates Hotels, Restaurants, Cloud Kitchens, and the Hospitality Industry into the Future
Via Financial Express, Swapna Raghu Sanand With the year 2020 kicking off in an unprecedented way with the outbreak of the coronavirus pandemic, innovative solutions for the hospitality industry have shot into prominence. Given how digital solutions are completely redefining food experiences across the corporate, travel and hospitality segments, an interesting premise can be linked with the concept of futuristic digital Darwinism has been shared by leading digital anthropologist and futurist Brian Solis. The best selling author recently shared a keynote…
It’s Time to Humanize Your Brand
The Association of National Advertisers (ANA) featured an interview with Brian Solis, global innovation evangelist at Salesforce. We wanted to share the interview with you here… Brian Solis, global innovation evangelist at Salesforce, doesn’t mince words when it comes to how the coronavirus will change the way brands and organizations present themselves to the public. “If this pandemic has shown us anything, it’s that it’s time to add several new pillars to the brand that allow it to become much…
Employing an AI Futurist To Navigate the Post-Corona World
What does the world look like post-COVID? It’s an interesting question because the answer is limited to our own imagination and ideas of what was good and what wasn’t in the world before COVID (BC). As a contributor to Singularity University, I was excited to join Kris Østergaard on his Corporate Innovation Podcast for SingularityU. In this thoughtful episode, we explored a new concept I’ve been pushing to employ the role of an AI Futurist to navigate the Post-Corona, aka the…
Q&A: How to Boost Your Business Through Innovation in an Era of Global Disruption
In an earlier post, Emakina and I explored the depths what it takes for businesses to become “the light in times of darkness.” Following the event, we received additional questions that we deemed were worth follow up. So, we scheduled a second recording to address all that we could. We wanted to share the conversation with you here… Extra Q&A Session with Brian Solis Last June, Emakina organised a webinar with 8-time bestselling author and digital anthropologist Brian Solis to…
This is not the new normal or the next normal: that’s for everyone else
We talk about the ‘new normal’ or the ‘next normal’, but for world-renowned digital anthropologist and author Brian Solis, ‘normal’ was part of the problem. In this powerful talk, he explains how the pandemic has accelerated digital transformation for the better and paved the way for disruptive innovation with technologies like 5G. Now more than ever, we need new ideas, partnerships and mindsets that unlock creativity and imagination to deliver sophisticated new experiences for business customers and consumers. I recently…
How COVID-19 and the “Novel Economy” is changing the way customers respond to businesses
TechRepublic’s Karen Roby spoke with Brian Solis, global innovation evangelist at Salesforce and bestselling author of several books, about what he calls Generation N and how the COVID-19 pandemic has affected business. The following is an edited transcript of their conversation. Karen Roby: How our lives have changed since we last talked! This is why I was really glad to talk to you today, because Generation N! This is a concept I want you to explain, and tell everybody,…
Redefining the human-centred approach to marketing
Via CMO… We’re living in a time of the ‘#noveleconomy’, a new and unusual time marked by the coronavirus, where the number one driver has to be customers and employees, Salesforce global innovation evangelist, Brian Solis, claims. “We have to learn, whether that’s in retail or in brand, how to deliver a much more impactful experience, not just for someone who’s connected, but for someone who’s emotionally, subconsciously and intellectually moved because of a global pandemic,” Solis explained during this…
